top of page
Search

Need another reason to visit Japan this summer? Universal Studios has one. It's Mario.

Writer's picture: The Journal MVSAThe Journal MVSA

The Universal Studios Japan news conference on Tuesday, January 14, 2020 explaining how the immersive technology from Nintendo and Universal Creative will give guests an opportunity to experience their favorite video games in a whole new way. The newest expansion to the theme park resort will happen just in time for the 2020 Summer Olympic & Paralympic Games in Tokyo. At the same time, an official trailer music video was released worldwide featuring the land's official theme song "We Are Born To Play" from Swedish DJ duo Galantis and British pop singer Charli XCX. (PHOTO: Universal Studios Japan)
UPDATE (01/24/2020): WESH 2 NBC (Orlando) has reported that during a recent Comcast NBCUniversal fourth quarter earnings call, the company announced that their Super Nintendo World expansion will officially be coming to the Universal Orlando Resort's newest theme park, Epic Universe, when it opens in 2023. Branded as Universal Orlando's fourth theme park, Epic Universe is currently shrouded in mystery since its late-August 2019 announcement.


(MOUNT VERNON, NY / The Journal) — If you paid any attention to video game news, Monday, January 13th provided another reason to visit Japan this summer. While Tokyo is hosting the Games of the XXXII Olympiad (2020 Summer Olympics) from July 24 to August 9 (with some sports starting July 22) and the Games of the XVI Paralympiad (2020 Summer Paralympics) from August 25 to September 9 this summer, Universal Studios Japan and Nintendo announced on Tuesday more information about the upcoming Super Nintendo World land that will open in time for the Summer Olympic Games (because of the worldwide publicity and the many, many tourists). Before Monday, all they said was that it was interactive and immersive. Now that the trailer / official music video by Charli XCX and Galantis is out, they are saying it is a "life-size, living video game" according to Universal Parks & Resorts Chief Creative Officer (and head of Universal Creative, the Parks & Resorts' Research & Development division) Thierry Coup. There's character-themed "Power Up Bands" where you can actually jump up and collect virtual coins and keep track of your experiences in an app (possibly Bluetooth-connected to the wristband) as well as an in-park competition between guests (similar-ish to Star Wars: Galaxy's Edge in Florida & California). One of the confirmed rides in the park is a real-life Mario Kart ride! The expansion will also open in Universal Studios Hollywood, Universal Orlando Resort, and Universal Studios Singapore in that order, but we don't know when. It is possible that this could be NFC (near field communication) or RFID (radio frequency identification) technology, similar to Walt Disney World Resort's implementation of that system as the MagicBands and MyMagic+. That tap-to-pay logic and thinking has been also used at arcades such as Dave and Buster's, many cities' transportation system's fare payment network (like the MTA's OMNY), and the new chip and smart debit and credit cards and their payment readers.


A close-up look at some of the available character themes for your "Power Up" band at Super Nintendo World. (PHOTO: Universal Studios Japan via Spectrum News 13)

A special look at the immersive technology that will be a part of Super Nintendo World. Pictured here is a "Power Up" band with the corresponding mobile app. (PHOTO: The Mainichi)

A special look at the immersive technology that will be a part of Super Nintendo World. Pictured here is the life-sized "hatena" block made famous in Super Mario Bros. and other games. Tapping your "Power Up" band to one gives you a mystery item on your in-app account, similar to the games. "Hatena" is Japanese for "question". (PHOTO: The Mainichi)

9 views0 comments

コメント


bottom of page